Digital Marketing How Technology Has Changed Marketing Tactics

Updated: Aug 6, 2021

Digital Marketing How Technology Has Changed Marketing Tactics

Technology is changing marketing tactics in a big way. With technology like social media, email marketing and SEO, marketers have so many tools at their disposal to reach an audience. In this blog post, we'll be taking a look at how technology has changed marketing from the days of old to what it looks like today.


In the days of old, marketers would use technology like printing presses and television to spread their marketing messages. Nowadays, those technologies has been replaced by mobile devices, laptops and tablets. These allow people to have instant access to information about your company, brand or product on the internet at any moment in time with just a few swipes on a screen.


The future of digital technology and digital marketing looks bright. As technology changes so too does marketing tactics - what once was a hit or miss affair is now something that can be done successfully with the right tools. Remember these four technology methods when you're marketing your business and technology will become an invaluable asset to accessing existing and new customers.



Social Media Marketing


Social media has been a game changer for digital marketers. It gives you the opportunity to connect with your clients and followers on an intimate level. You can use it to share information about new campaigns, upcoming events and more. Social Media is at the forefront of technology that's changing marketing tactics.


A Social Marketing Strategy can be an effective way to market a company or product. Social marketing is the use of social networks like Facebook and Twitter, along with blogs and other forms of online communication, to reach people who are interested in your products or services. This type of marketing has made it easy for companies large and small to promote their brands and grow their customer base. Social media marketing is an affordable option for businesses of any size because it allows you to reach a large audience at once, without having to pay per advertising campaign or promotion.


You can also use this media in conjunction with other forms of marketing including online advertising on sites like You Tube and banner advertising on websites. Social media marketing is also a great way to interact with your customers in real time and make them feel like they are part of the company’s story. This should be a large part of any companies digital marketing strategies.


The following social networks have proven effective for businesses:


Facebook

Facebook offers three types of pages tailored for business purposes: a basic page, an organization and a place. This platform is great for selecting your target market and consumer interest types. You are also able to offer a commerce service through their shopping channel which will link to your own consumer website to offer featured and general products you sell to the end user.


Twitter

Twitter is one of the most powerful marketing tools in existence today, as it offers businesses many ways to reach their customers by sending out tweets via text message or e-mail blasts. It also has more than 300 million active users who follow hashtags to find relevant information. Twitter is also great for gathering insights into your market and news pieces that might be relevant also. This media has big data levels so it is easy to find an article on anything you are looking for that is relevant to the global world or your own traditional market.


LinkedIn

LinkedIn offers a number of professional services for businesses, and has more than 135 million users around the world as of January 2015. It is one of the best social networks for B-to-B marketing and sales professionals. It is the best social platform for a direct business audience and insights into business trends and access any article on any subject.


YouTube

YouTube is an excellent resource for companies as it offers them the opportunity to post a business related video and advertise their products to the end consumer with an engagement rate among the highest available. The technology offered is perfect for raising brand awareness, connecting with new consumers, an existing customer and also gaining insights into modern company digital marketing processes via their ads.


Snapchat

Snapchat is a social media app that allows users to send photos or short video clips of themselves from their mobile phone, along with text captions to friends. It is a great way for businesses to connect and engage with their customers on an informal level and provide them with exclusive content they can't get anywhere else.


Instagram

Instagram is primarily known as a photo-sharing site, but it has more than 300 million active users who are following brands in order to stay updated about the latest products and deals. This type of digital marketing gives marketers easy access to potential customers via mobile devices.


Pinterest

Pinterest is a social network primarily geared towards women, but it has shown to be effective for B-to-C companies as well. It allows brands the opportunity to create boards that are curated around specific themes or subjects, allowing them to do targeted marketing campaigns within these niches.


Tinder

Tinder is a dating app that allows users to browse through profiles of other single people in their area. It has more than 50 million monthly active users and its popularity among brands is increasing rapidly with many large companies using this technology within their marketing strategy.


Someone emailing on a keyboard with email icons

Email Marketing


When email was first introduced, it took a lot of effort and resources to make sure your email messages were delivered successfully to other people who had requested them or opted into receiving communications from you. Nowadays, there are so many email providers that offer free services for sending email without any limits on the number of email messages you can send or on the size of your email list, and many email providers offer paid services with additional features such as auto responding tools which all increase customer engagement and data capture.


Email marketing is a powerful tool for communicating with your customers. It's not just about sending messages and hoping they reach their destination; it's also about providing an engaging experience to your consumers. Email Marketers have come up with some great email marketing tools that help you increase email open rates, create personalized content at scale, and email automation which result in global reach and a consumer to engage and purchase at a much higher rate than they used to.


Someone typing on a laptop with various items on the table

SEO Marketing


SEO is the process of improving your website's SEO rank on Google and other search engines to increase traffic. SEO marketing involves SEO techniques such as keyword research, back linking, content creation, social media promotion and more. SEO ranking factors are different for each person because they vary depending upon how many links you have pointing to your page from other websites, the quality of your SEO content and other factors. SEO marketing is one way to grow an online business because it can help you rank higher on search engine pages which will lead to more traffic coming in from people searching for that keyword or topic.


SEO marketing involves a wide variety of different tools that can be used to increase your website's ranking including social media promotion, SEO content creation, back linking and more. Off page SEO is the process of building links to your website by getting other sites and pages linking back to yours in order to increase its credibility with Google's search engine algorithm - this can work well because it makes you appear as an expert or authority on a certain topic when people googling for information. SEO ranking factors are different depending upon how many links you have pointing back to your page from other websites, the quality of SEO content and more.


SEO marketing is one way to grow an online business to your website because it can help you rank higher on search engine pages which will lead to more traffic coming in from people searching for that keyword or topic.


Keyword Research

Keyword research is a vital part of any SEO strategy. Keywords are important for SEO because they tell Google what your content is about so that it can rank you higher when someone googles a related search term - keywords are usually chosen based upon the SEO content that you're writing.


Content Creation

Creating quality SEO content is important for your website to rank higher with Google and other search engines because it tells them what the topic of your blog post or web page is about. The strategies used when creating content should include relevant strategies to encourage customers engagement with your website.


Back Linking

Back links are links that come from other websites and point back to your site and they can be obtained in many different ways including through social media promotion, creating quality SEO content or purchasing a back link. SEO tools can be used to help you find back links or generate them automatically through SEO content creation and other methods.


Robot hand typing on a keyboard

Artificial Intelligence

It’s clear AI will be the future of marketing. AI is a powerful tool in digital marketing because it can detect patterns and trends that humans would not have otherwise seen, which means AI knows what works before we do. It has been used to increase conversion rates by up to 20% for some companies. AI is also able to offer more personalised interactions, meaning it is better at selling. AI will improve how we target ads and who sees them--that means AI can do all the work for us.


Digital Marketing success for your business is always dependent on the strength of your marketing strategy, technology awareness, consumer trends awareness, personalization (where you can) and some unique concept where possible to keep consumers connected to your brand throughout their information sourcing or shopping journey online.

Companies have more opportunities than ever to get consumers loyal to your brand and increase digital sales.


The modern world has definitely enhanced digital marketing with amazing technology available that allows access to existing and potential customers through both mobile, video and other technologies that means you have a huge opportunity of free customer advertising alongside a huge array of premium and paid for advertising opportunities.

Digital technology will continue to adapt in the future and digital marketers who keep in touch with featured trends will be the ones who see their company ads and sales improve the most and keep them ahead in the digital game.


hands open with technology symbols floating


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